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Masterclass Digital Leadership
7. oktober 2013 - kl.09:00

Erhvervsakademi Aarhus
Sønderhøj 30
8260 Viby J
Lokale A2.05
it-forum midtjylland
Tilmeldingsfristen er desværre overskredet kontakt it-forum: 22 76 44 21  
1. oktober 2013 - kl. 14:00
Pris (ex. moms)
Medlem af it-forum midtjylland:kr. 2.750,00
Øvrige:kr. 4.250,00

Social media specialist Sofie Sandell will teach you how to engage with your online audience and more effectively deal with new digital ideas and creativity within your organisation.

Today, we all have access to digital tools. By using them in a smart and creative way digital tools are able to make a big difference for you and your brand.

What do some of the most successful organisations in the world, such as Apple, Starbucks, Amazon and Pixar, all have in common? A few commonalities are that they know how to nurture new ideas and they say ‘yes’ to fresh concepts. Additionally, they use digital tools and technology in an intelligent way in order to engage with their customers and staff.

Social media is here to stay and will become ever more important for all organisations in the future. Innovation and new ideas are likely to involve digital solutions in one way or another. By being aware of how creativity works in digital platforms your digital strategy will be far more successful.

In this Masterclass you will learn how to engage with your online audience in a clever way. You will also learn how to more effectively deal with new digital ideas and creativity within your organisation. You will discover how successful teamwork enables your ideas to flourish, creates better results for your business and propels your brand forward.

Who should attend?

  • Social media managers
  • Marketers
  • Digital marketers
  • PR staff
  • Project managers
  • Product managers

Learning outcomes:
  • Identify social media strategies for today and tomorrow.
  • Understand the differences between the most common social media networks.
  • Learn what to avoid when engaging in social media.
  • Understand how creativity and social media work together, and how you and your team need to work with other departments in order to optimise your results.
  • Learn how to nurture new ideas.

Masterclass content:
  • Background about social media and online networks
  • Overview of the most common social media networks
  • Social media principles - what does it mean to be social?
  • Social media and audience engagement
  • Online branding
  • How to create great content for your brand
  • Social media management
  • Case studies
  • Idea development - how you can nurture new ideas more effectively
  • How team creativity works

Sofie Sandell is an entrepreneur with interests spanning from technology and leadership to art and sailing. She is a Swedish Londoner and her passion is to teach and inspire people about how to become digital leaders by harnessing their creativity. Sofie is an author, trainer and university lecturer. Her book about creativity and the digital world will be published soon. She is a regular contributor to the technology radio show #TechTalkfest. Sofie has had a number of leadership roles in non-governmental organisations. In 2011, she was awarded the Freedom of the City of London in recognition of her service to the city.

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